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MAKE ECOMMERCE AUTOMATION

Ecommerce email routing

Shopify order

Problem

Order events needed to trigger the right customer email based on their information.

Solution

Routed Shopify order data through iterator, aggregation, and customer-specific email branches.

Outcome

Relevant order updates can reach customers through the matching email path.

For

Ecommerce stores coordinating order communications.

Automation workflow · Make
  1. New Shopify orderWatch orders
  2. Go through itemsIterator
  3. Get product detailsShopify
  4. CombineArray aggregator
  5. Route by productRouter
  6. Matching emailOne per product

The actual build

Ecommerce email routing workflow built in Make